The Struggle is Real

I feel as though when you launch a business, all you think of is the rainbows and butterflies. No one really lets you in on the ugly side. There have been days when I feel like I have hit a wall and everything I try to do, I simply can’t break it down. It’s sometimes hard to take a step back and realize that all this hard work that you are putting in, will pay off. All the sleepless nights, all the anxiety, worries, dead ends will all miraculously form into something beautiful.  These are little things that I do to stop myself before I ugly cry and hit a breakdown.


Write your thoughts down! Being able to get everything out on paper or a computer can feel like a rush of relief. You can write down your thoughts, fears and dreams, completely judgment free. Afterwards you can go back and reflect, which will help you to see things more clearly.

Get out and move

I have always said that I think best when I’m out walking. Especially when living in New York City where you walk everywhere, I get a lot of things hashed out. Just taking a break from what you are doing and get out to breathe in some fresh air will help more than you realize. I also love squeezing in a yoga session when possible. Letting yourself focus on you and your breath for an hour can really reset your mind.

Talk it out

In this post I talked about how networking is key to a successful business. These are also the people that will understand when you are struggling and help you through it. They will help you at your lowest and praise you at your highest, truly the best support system.

What things do you do when you feel like you are hitting a wall that has helped you to reset and think more clearly? 

Launching A New Business

When starting my own business and being a girl BOSS, I had a crazy whirlwind of emotions. Some days I was crying because I am so overwhelmed to other days feeling like I am on cloud nine dancing around with champagne. And I came to realize that this is totally normal. This crazy mix of emotions that changes every week to every day is something that everyone who is following their dreams and launching a business is feeling.

There will never be the perfect time to launch your business. You will never have enough money, enough time, enough resources; you just have to do it. You can’t wait for everything to line up flawlessly because it won’t, and this is not something to be stressed about! If you know what you want to do, have done your research, then go for it. If you feel that strongly about your business, you will do everything in your power to make it a success. And that feeling of success is absolutely truly without a doubt the most amazing feeling you will ever experience.  Here are some tips that were crucial for launching my business! 


After I had my dream in mind of starting my wedding planning business, the first thing I did was network. I still believe that this is the most important aspect of starting a business. Some of these connections end up turning into friendships! These are the friends that will understand your true feelings and struggles because they have been there and gone through it before or they are going through it now. They are going to be an amazing support system for you. The Rising Tide Society that sparked the “community over competition” campaign speaks to my soul. This group of amazing small business owners that have rallied together to help others out makes me speechless. This is what the world needs, more women helping each other out in making their dreams a reality. 


You really need to have a clear-cut idea of what your dream client is. This will help you in so many ways from your branding design to marketing and advertising. Do you want to focus on just weddings or events as well? Do you want to do wedding suite but also do brand designs for small businesses? Not to say that this can't change down the road, but in the beginning it's important to have a focus on what your business is going to be about! My ideal client is a couple who is more on the non traditional side, who love life and having a fun and want their wedding to celebrate their love and their friends and family while leaving them all is awe. Words that I use to describe them are whimsical, creative, non traditional and airy. Visualizing your dream client will help to make it happen! 

Invest in yourself!

I truly believe in the saying “you can’t make money, if you don’t spend money”.  There are so many classes and conferences out there that can help you improve your skills, learn different aspects of business, and overall learn new things! Although my business is about planning and design, I recently got a DSLR camera and took a photography class. This is something I enjoy and also will help improve my business aesthetic. I also took the Laura Hopper Calligraphy beginners class and LOVED it! Do some research; even if you have to travel it will be worth your time! I am headed to the Creative At Heart Conference in Charlotte that I am beyond excited for! 

These are just a few tips that I have found extremely helpful, but you have to remember that every business is different and one thing that works for one, won’t for another. But I believe in you and your dreams to make your business a success story!