When starting my own business and being a girl BOSS, I had a crazy whirlwind of emotions. Some days I was crying because I am so overwhelmed to other days feeling like I am on cloud nine dancing around with champagne. And I came to realize that this is totally normal. This crazy mix of emotions that changes every week to every day is something that everyone who is following their dreams and launching a business is feeling.
There will never be the perfect time to launch your business. You will never have enough money, enough time, enough resources; you just have to do it. You can’t wait for everything to line up flawlessly because it won’t, and this is not something to be stressed about! If you know what you want to do, have done your research, then go for it. If you feel that strongly about your business, you will do everything in your power to make it a success. And that feeling of success is absolutely truly without a doubt the most amazing feeling you will ever experience. Here are some tips that were crucial for launching my business!
After I had my dream in mind of starting my wedding planning business, the first thing I did was network. I still believe that this is the most important aspect of starting a business. Some of these connections end up turning into friendships! These are the friends that will understand your true feelings and struggles because they have been there and gone through it before or they are going through it now. They are going to be an amazing support system for you. The Rising Tide Society that sparked the “community over competition” campaign speaks to my soul. This group of amazing small business owners that have rallied together to help others out makes me speechless. This is what the world needs, more women helping each other out in making their dreams a reality.
You really need to have a clear-cut idea of what your dream client is. This will help you in so many ways from your branding design to marketing and advertising. Do you want to focus on just weddings or events as well? Do you want to do wedding suite but also do brand designs for small businesses? Not to say that this can't change down the road, but in the beginning it's important to have a focus on what your business is going to be about! My ideal client is a couple who is more on the non traditional side, who love life and having a fun and want their wedding to celebrate their love and their friends and family while leaving them all is awe. Words that I use to describe them are whimsical, creative, non traditional and airy. Visualizing your dream client will help to make it happen!
Invest in yourself!
I truly believe in the saying “you can’t make money, if you don’t spend money”. There are so many classes and conferences out there that can help you improve your skills, learn different aspects of business, and overall learn new things! Although my business is about planning and design, I recently got a DSLR camera and took a photography class. This is something I enjoy and also will help improve my business aesthetic. I also took the Laura Hopper Calligraphy beginners class and LOVED it! Do some research; even if you have to travel it will be worth your time! I am headed to the Creative At Heart Conference in Charlotte that I am beyond excited for!
These are just a few tips that I have found extremely helpful, but you have to remember that every business is different and one thing that works for one, won’t for another. But I believe in you and your dreams to make your business a success story!